In a refreshing move, stand-up comedian Nate Bargatze is taking a stand for accessibility in the entertainment industry. With his upcoming family film, 'The Breadwinner,' Bargatze is urging theaters to lower ticket prices, ensuring that his feature debut is affordable for audiences of all ages and backgrounds. This initiative, dubbed the 'Nate Rate,' is a bold step towards making cinema more inclusive and accessible, especially for families.
The Personal Touch
'The Breadwinner' is a highly personal project for Bargatze, who co-wrote the script with Dan Lagana and directed by Eric Appel. The film stars Bargatze himself as Nate Wilcox, a salesman who finds himself in a unique situation when his wife, Katie (Mandy Moore), embarks on a business trip after a successful appearance on 'Shark Tank.' Nate and his kids learn that while mom's way is best, dad can also figure things out in his own unique way.
A Comedy with Heart
What makes 'The Breadwinner' particularly intriguing is its blend of comedy and heartwarming family dynamics. Bargatze's comedy, often hailed as wholesome and relatable, finds a perfect fit in this story. The film's appeal lies in its authenticity and the universal themes it explores, as noted by TriStar Pictures president Nicole Brown.
Accessibility and Inclusion
Bargatze's push for lower ticket prices is a testament to his commitment to making his art accessible. He wants to ensure that 'The Breadwinner' is a film that brings people together, from grandparents to grandkids, aunts to uncles, and even our furry friends. This inclusive vision is a breath of fresh air in an industry that often prioritizes profit over accessibility.
Industry Response
The industry seems to be listening. Insiders report that major theater chains like AMC Theatres and Cinemark are on board with Bargatze's vision. AMC, the largest chain in the country, has agreed to use matinee pricing for 'The Breadwinner,' while Cinemark is considering a 25% discount. This support from theater operators is a significant step towards making cinema more affordable and inclusive.
A Step Towards Change
Bargatze's initiative raises an important question: Should ticket prices be more flexible and tailored to different films and audiences? While studios may not have control over pricing policies, the success of 'The Breadwinner' could inspire a broader conversation about accessibility in the film industry.
Conclusion
'The Breadwinner' and Bargatze's 'Nate Rate' initiative showcase the power of an artist's vision and their ability to drive change. By making his film accessible to all, Bargatze is not only entertaining audiences but also challenging the status quo. This is a story of an artist using their platform to create a more inclusive and welcoming entertainment landscape. It's a step towards a future where cinema is for everyone, regardless of age, background, or budget.
